Logo Design · Fragrance
Evara Scents, A Signature in Design
A logo-design project for Evara Scents — a fragrance brand with a focus on elegant lettering and a distinctive visual signature.
- Brand
- Evara Scents
- Industry
- Beauty & Fragrance
- Scope
- Logo Design
- Typography
- Playfair Display
Project overview
A name. A signature. A lasting impression.
This project focuses on the Evara Scents logo: the brand name, its lettering and its visual presence within the world of fragrance.
Rather than a website or shopping experience, the story here is about the identity that represents the brand.
Design considerations
Small details. Distinct character.
01
Character
A fragrance logo should convey the character of the brand before the fragrance itself is experienced.
02
Lettering
Letter shapes, spacing and proportions work together to make the name clear and recognisable.
03
Presence
A considered logo needs to remain readable at the small sizes found on fragrance bottles and labels.
Typography
The character of the name.
Playfair Display
The project’s typography brings an expressive serif character to the Evara Scents name. Lettering is central to the logo’s personality, alongside proportion, spacing and readability.
Our process
Six steps, one clear line.
- Discovery
- Identity
- Packaging
- Art Direction
- Store UI
- Handoff
Brand presentation
In the world of fragrance.
The Evara Scents project artwork, presented in full.
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