Auto Mobile
Booking a Repair, Without the Phone Call
A multi-bay workshop wanted bookings online. We designed a service-first experience that turns browsing into a confirmed appointment.
- Industry
- Automotive
- Scope
- UX, UI, Booking Flow
- Timeline
- 8 weeks
- Platform
- Responsive Web
Project overview
Every Booking Took a Call
The workshop's front desk fielded the same questions all day: what does it cost, how long does it take, when can I come in?
No pricing visibility
Visitors left to compare with shops that published rates.
Phone-only booking
Enquiries stopped the moment the office closed.
Service confusion
Overlapping packages made choosing difficult.
The challenge
What challenges were we solving?
Price with confidence
Clear ranges that set expectations without undercutting.
Book in under a minute
A short, forgiving flow designed for a phone in a driveway.
Build local trust
Reviews, certifications, and real workshop photography.
Understanding the audience
Designing for Drivers in a Hurry
Most visitors arrive with a problem and little patience. Every screen answers cost, time, and availability first.
Service-led navigation
People search by symptom, so the site does too.
Visible availability
Next open slots shown before the form starts.
Reassurance throughout
Warranty and certification cues at each decision point.
Our process
Six steps, one clear line.
- Research
- Service Map
- Wireframe
- Interface
- Prototype
- Handoff
Wireframes
Structure before style.
Desktop wireframe
Mobile wireframe
The solution
The final experience.
Desktop Homepage
People search by symptom, so the site does too.
Mobile Experience
Next open slots shown before the form starts.
Responsive showcase
Every screen, considered.
Results
Numbers that moved.
+73%
Online bookings
-41%
Inbound calls
+35%
Return customers
4.8
Average rating
“The phones are quieter and the bays are fuller. That's exactly what we asked for.”
Dean Alvarez
Owner, Elite Motors
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